Serving as President of the American Advertising Federation, we created a full campaign for Indeed intended to reach 18-24-year-old job seekers who are becoming increasingly active on other platforms like LinkedIn and TikTok for job searching. Our big idea was to reinforce the belief that, thanks to Indeed, job seekers can keep their dream job alive in thought, while working a stable 9-5, studying in school, or between jobs. The campaign placed 3rd in the regionals competition. Check out the full plans book below: