An original campaign where I led the strategy and overall direction for the Hugh Lane Wellness Foundation as a part of ThePitch 2023. The client offers a variety of supportive services for LGBTQ+ and HIV communities as well as training, legal aid and food/safer sex kits for community members to take. While they have a strong operation as a nonprofit, the client needed to get their name out more, as well as rebrand with a unifying theme and identity across social media channels. Our team worked at Fifth Influence, a cause-driven agency specializing in digital strategy and political campaigns. 

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ThePitch is an intensive one-day intercollegiate competition in which greater Pittsburgh area college students meet to earn the client's approval in a pitch. Meeting for the first time, the team must work together to create a fully integrated advertising campaign, with mentorship from industry leaders representing the Pittsburgh chapter of the American Advertising Foundation. See our full slide deck "pitch" below: