For ThePitch 2022, I worked primarily on creative direction and visual media, even going into the streets for authentic photography to capture the personality of Pittsburgh for the Allegheny Conference on Community Development. Our challenge was to create a marketing plan that aims to retain creative student talent in the Pittsburgh region. The campaign highlights all the unique things Pittsburgh has, such as pride, big city feel, small city feel, personality and charm. 

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ThePitch is an intensive one-day intercollegiate competition in which greater Pittsburgh area college students meet to earn the client's approval in a pitch. Meeting for the first time, the team must work together to create a fully integrated advertising campaign, with mentorship from industry leaders representing the Pittsburgh chapter of the American Advertising Foundation. See our full slide deck "pitch" below: