About David Malecki
I am a coffee-fueled storyteller with a passion for multimedia production and a strong background in visual media, advertising, and marketing strategy. With a creative skill set and a strategic mindset, I always seek innovative and thought-provoking ways to tell a compelling story.
​
I completed undergraduate studies in Advertising and Public Relations with a minor in Marketing in May 2023. Currently, I am a graduate student at West Virginia University, set to graduate in May 2024 with a Master's degree in Integrated Marketing Communications.
As a 4+1 IMC Graduate Student, I am equipped with a deeper understanding of marketing strategies and am able to apply my skills in my work. I currently work as a graduate assistant, a role created for me by the University Relations creative team.
I bring my production skills to WVU's photography and social media teams to assist their efforts as well. For over two years, I have photographed University events, sports, portraits, and everything in between. Combining my love of the Mountaineers and creative media, I am committed to helping the university communicate its stories and achievements effectively to its audiences.
​
I've been fortunate to take up a variety of different experiences and opportunities with a wide scope of work, combining creative skills with strategic thinking. In the spring of 2023, I was a Teaching Assistant in an upper-level advertising course in conjunction with Merkley + Partners in NYC. I am an active member of the American Advertising Federation and have taken part in original campaigns for the Meta Quest 2 and Indeed. In 2023, when I served as President of the organization, our talented team placed third in the Districts Competition for our Indeed campaign. I also work freelance for Primoprint, as well as project-by-project basis multimedia work for a variety of clients and organizations.
My Latest Projects
RIVER BIRCH CAFE
For a graduate-level course, I had the opportunity to create a 4-minute and 1-minute marketing video for my favorite coffee shop and rooftop bar in town. This video brought an exciting challenge, as River Birch Cafe hits all the points of a unique coffee shop: great location, unique fresh food and drink options, community charm, and a rooftop bar. However, they feel they could benefit from more WVU students.
Hugh Lane Wellness Foundation - AAFPittsburgh ThePitch
An original campaign where I led the strategy and overall direction for the Hugh Lane Wellness Foundation as a part of ThePitch 2023. While they have a strong operation as a nonprofit, the client needed to get their name out more, as well as rebrand with a unifying theme and identity across social media channels. Our team worked at Fifth Influence, a cause-driven agency specializing in digital strategy and political campaigns.
maleckidavidj@gmail.com | 724-212-6252